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What Makes A Great Brand & How To Cut Through The Noise - David Gardner / Founder of ColorJar

David Gardner is the founder and CEO of ColorJar, a Chicago-based creative tech agency. Before founding ColorJar, David was a professional basketball player and a founder of a social network in India. ColorJar specializes in branding and creating custom websites and mobile apps and has worked with everyone from Fortune500 corporations, to venture-funded startups. 

In this episode we cover: 

  • Why he decided to start an agency
  • What makes a great name and brand
  • How to approach building a new brand to cut through all the noise
  • Why user personas are better than talking about demographics
  • How the Chicago tech scene has changed in his 8 years since founding ColorJar
  • The surprising benefits of having a distributed team 
  • Why employees and employers should date (contracting) before marrying (full time) 
  • Why he prefers to hire freelancers
  • Why you should follow your instincts 

David’s Favorite Book: Blink: The Power of Thinking Without Thinking by Malcom Gladwell



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