Welcome to Tech In Chicago! 

Creating the Next Corner Store in the Age of Amazon - Michael LaVitola / Founder of Foxtrot


Michael LaVitola is the CEO and Founder of Foxtrot, a startup that could be thought of as a curated cornerstore with on-demand delivery. It is basically what you imagine your ideal convenience store would look like with an in store cafe and a ton of super cool beer, wine, food, gifts, and basic necessities. 

Use code "ab079e" for $10 off your first order

In This Episode You Will Learn:

  • Why Michael decided to start Foxtrot
  • What the first version of the product looked like
  • Why they moved away from on demand to retail
  • Why they splurged on pricey retail spots
  • Why they will be having a coffee bar in all their stores going forward
  • How they curate the products they stock
  • What are their best selling and weirdest products
  • What Michael thinks of Amazon's acquisition of Whole Foods
  • What the future of retail looks like
  • How they plan to differentiate themselves from Amazon's offerings
  • Why it is important to know who your ideal investor really is

Selected Links From The Episode:

Favorite Books:

Sponsored By:

  • Bevy: a Chicago startup delivering everything you need, but don’t want to own, for amazing experiences. Own Less. Live More. 

Stanford to Chicago to Raising $9 Million and Reinventing Millennial Investing - Brian Barnes / Founder of M1 Finance

Building a Platform for the $112 Billion Party Planning Industry - Julie Novack / Co-Founder of PartySlate