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Building a Platform for the $112 Billion Party Planning Industry - Julie Novack / Co-Founder of PartySlate


Julie Novack is the CEO and a Co-Founder of PartySlate, a startup building a two-sided platform that allows event professionals to share their work and party hosts to gain inspiration from it. 

PartySlate has raised $2.6 million from investors including Hyde Park Venture Partners, Hyde Park Angels and InvestHER Ventures. 

In This Episode You Will Learn:

  • Julie's motivation for starting PartySlate
  • The importance of throwing a great party for fundraisers
  • The wildest party someone has thrown using PartySlate
  • How to use content marketing and promotional events to drive traffic
  • Why you have to "super-please" one side of the market to start a two-sided marketplace
  • How PartySlate decides where to focus their content marketing efforts
  • The biggest benefits of going through Techstars
  • What Julie would like to see Chicago tech improve on
  • How we get more women involved in tech
  • The importance of role models for women in tech
  • The hardest thing about selling
  • The 3 most critical elements to being a high performing salesperson
  • What made her leave a large company for the startup world
  • The value of dreaming outloud about your idea
  • The fallacy of being protective about your idea
  • How Julie decided to expand geographically before proving out the business model in one geography
  • What their process looks like for expanding in to new geographies
  • The importance of owning and managing technology
  • Advice for planning a great wedding

Selected Links From The Episode:

Favorite Books:

Sponsored By:

  • Bevy: a Chicago startup delivering everything you need, but don’t want to own, for amazing experiences. Own Less. Live More. 

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